Sewing Report


Ever since I discovered sewing soon after moving from the Tampa Bay area in Florida to Atlanta, I’ve been absolutely hooked. My love of all things involving a needle and thread has driven me to brainstorm ideas of how I could contribute to the community and help to encourage and educate the “outside world” about what we do.

Late in 2014, my husband James and I started the website It was intended to document home and DIY projects, but somehow morphed into a sewing blog along the way.

While it’s been very enjoyable, I felt many of the topics and ideas I’ve had are bigger than just a personal blog.

I have avoided discussing my career on Moore Approved, but I’ll tell you here because it is pertinent.

I’m a TV journalist with 14+ years of experience doing everything from producing newscasts and special projects programming, website editing/writing, video producing/editing, and running the assignment desk – working in 6 local newsrooms and two national networks. Over the course of my career, I have met and worked with countless celebrities, politicians, small businesses, and major brands.

So what does that have to do with anything?

For quite some time, I feel like I haven’t been able to find my “place” in this community. Many sewists and quilters who have a blog/website are either pattern designers, sell handmade goods, teach, do free tutorials, write books, design fabric, longarm quilt, etc…

None of those things are a great fit for me.

Writing the Quiltonomics article and a few others seems to have struck a resonating chord with you. Why? I theorize it’s because this type of content rarely exists. Traditional media outlets don’t tend to cover the textile arts, with the exception of the occasional story about the 104-year-old lady who quilts or the Detroit woman sewing sleeping bags that convert into coats for the homeless.

Sewing and quilting publications focus on how-to’s, patterns, and the occasional profile of someone in the industry – but that’s not news. In fact, I was unable to find any sort of dedicated media outlet solely dedicated to the sewing/quilting community.

So I’m starting one myself!

Sewing Report will cover everything you care about – the latest fabrics, books, patterns, hot sales, happenings, and updates on sewlebrities via all platforms including video. Also, I plan to research and write feature articles on a number of topics. Beyond that, I am working to build out a huge database here as a one-stop-shop for online resources.

Here’s where I need your help:

This is obviously a HUGE project, and I am in need of both content and information. If you work in the sewing/quilting industry – I’d love to hear from you! Send me your press releases and news tips to  If you’re a sewlebrity – put me on your email list!

Sewing Report will be run as an actual newsroom, which relies heavily on receiving tips and press releases. Yes, I do plan to scour the internet as much as humanly possible, but your assistance is very much appreciated.

Looking forward to starting up this venture and thank you for your support!

  • Jennifer Moore